Portfolio
Selected brand work
Strategic identities, packaging systems, and digital launches crafted for culture-led brands.
Selected Projects
Culture-led skincare launch
Crafted a modern identity and packaging system for a skincare brand rooted in heritage and ritual.
- Full identity system and guidelines
- Packaging suite across 6 products
- Launch-ready marketing assets
Hospitality rebrand
Repositioned a boutique hospitality group and translated the strategy into a warm, editorial website.
- New positioning & messaging
- Website design system
- Photography art direction
Luxury candle brand
Named and designed a premium candle brand with a minimal, textural identity and e-commerce presence.
- Name exploration & trademark-ready shortlist
- Visual identity + packaging concepts
- Shop-ready web design
Wellness studio refresh
Updated an established wellness brand with a refined identity and versatile content system.
- Logo & typography refresh
- Social and digital templates
- Brand guidelines
Specialty beverage launch
Designed packaging and collateral for a beverage brand expanding into retail partnerships.
- Packaging system for 3 SKUs
- Retail-ready brand assets
- Launch toolkit